ABS is the GEO operator that refuses to die, now headquartered in Dubai Media City and trading under the self-serious banner “Agility Beyond Space.” The brand refresh came with new owners, a new CEO, and the same old problem: a shrinking wholesale market that pays less every year. The company’s current reality is five working satellites, including the two Boeing 702SP electrics that once looked like a clever cost play before GEO pricing fell through the floor. The hardware is fine. The demand curve is not.

Leadership turnover has been brisk. Amit Somani fronted the rebrand in 2023 and exited a few months later. Mark Rigolle took the wheel in April 2024 and has been telling a sober story ever since: keep margins alive, lean into partnerships, and stop pretending a mid-tier GEO shop can win by swagger alone.

The company’s own updates say the quiet part out loud. Revenues in the high-sixties of millions, debt trimmed to a few dozen million, and a strategy that reads like triage with better typography. Not a disaster, just small and careful.

On fleet and footprint, ABS still sells the basics: C- and Ku-band video, VSAT backhaul, maritime and government coverage across the usual MENA-Africa-Asia swath. The Boeing all-electrics, ABS-3A and ABS-2A, did what they were supposed to do: get to orbit on the cheap and stay there. The rest of the fleet is a mix of legacy buses and the rehomed Mobisat craft slotted at 61°E, quietly throwing S- and Ku-band where it still clears a margin. None of it is glamorous. All of it works.

The company line these days is disciplined survival. SpaceNews politely calls it “rethinking business models,” which is industry code for wringing cash out of what you already own and renting it to customers the big operators overlook. Occasional wins with integrators keep the lights warm, and Dubai gives the operation a friendly regulatory home. There is no LEO detour and no “multi-orbit” fairy tale. There is a bargaining table, a rate card, and a promise to be cheaper than the flagships without being sketchy.

So the profile is simple. ABS is a small, stubborn GEO landlord with a Dubai address, a steady-hand CEO, and satellites that do exactly what they say on the tin. It will not lead the market, it will not launch a constellation, and it will not vanish tomorrow. It will keep selling capacity to customers who need a signal more than a story, and it will keep pretending “Agility Beyond Space” is a strategy rather than a mood. That is a perfectly serviceable way to exist in 2025.