ALL.SPACE is the artist formerly known as Isotropic Systems, one of those rare rebrands where the new name actually matches the ambition. Instead of hawking “flat panels” like the rest of the PowerPoint crowd, they’ve decided to position themselves as the ground-segment equivalent of a diplomatic passport: multi-orbit, multi-link, multi-operator, no questions asked.

The pitch is brutally simple: stop bolting three different boxes to a Humvee or a ship’s mast when one terminal can talk to GEO, MEO, and LEO at the same time. The Hydra line is their magic trick, sold with military gravitas and investor hype. Hydra 2 does two beams, Hydra 4 does four, Hydra MAX does “let’s just melt the circuit board with throughput.” The hardware isn’t vaporware either, DoD and NATO trials suggest it can actually keep multiple beams lit without collapsing under physics. That alone puts them a tier above most “flat panel” startups that never made it past CGI renders.

Strategically, they’re gunning to own the choke point where satellites meet users. If your box is the only one that can arbitrate between Starlink, SES O3b, WGS, and 5G backhaul, you’re no longer just an antenna vendor, you’re the tollbooth operator. That’s why they talk more about “platform” and “edge compute” than about RF specs; they want to be the software-defined gatekeeper of orbital bandwidth, not just a widget manufacturer.

The rebrand wasn’t cosmetic. “Isotropic Systems” sounded like an academic lab. “ALL.SPACE” sounds like a declaration of war on single-orbit vendors. Investors noticed; they’ve raised enough to move from lab gear to real production, which is the graveyard where most RF startups die. The board additions (retired generals, telecom veterans) telegraph that they’re aiming squarely at MILSATCOM and government networks, not just yacht internet.

Of course, the risks are the usual ones. Manufacturing four-beam phased arrays at scale isn’t trivial, and once you start plugging in modems from every vendor on Earth, the support matrix turns into a Kafka novel. Also, claiming to be the “universal terminal” paints a target on your back, expect competitors to pitch themselves as “simpler, cheaper, good enough.”

Still, if you’ve sat through a decade of flat-panel vapor and soft-bankrolled constellations, ALL.SPACE at least feels like someone brought a working product to the fight. The question now is whether they become the Cisco of multi-orbit satcom, or just the Betamax of antennas.