Issued from the Throne of Visionary Verbification

SALVE, ELECTUS SALEH!

By celestial order of the orbital pantheon, and under the flickering light of irrelevant KPIs, let it be proclaimed: In this, the blessed fiscal quarter before the Great Gathering at IBC, the noble House of SES shall henceforth abandon its former mortal name, and rise, not with functionality, but with flair, under the mighty banner of:

Solve. Empower. Soar.

Where once we launched satellites, now we launch narratives.
Where once we delivered broadband, now we deliver feelings.
And where once we kept staff for operational reasons, now…

Gladiator Games

This Fall, within the ruins of the Coliseum (or a moderately priced Amsterdam event venue), SES shall purge its burdens, through valor, performance metrics, and HR compliance.

Let it be known: All non-essential personnel (e.g. anyone not directly involved in brand storytelling)
shall enter the Arena. Only those who can recite the full rebrand manifesto in Latin, backwards, while juggling synergy balls, shall be spared. Those found still referring to SES as a “satellite operator” will be fed to the Budget Reduction Beasts.

Thus speaketh:

Salve, Electus Saleh!

Chosen One of Orbit and Optics,
Keeper of the Tri-Verbal Flame,
High Priest of the Quarterly Pivot